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Import rules

Getting fresh produce into Great Britain.

The rules behind every consignment we handle, in plain English. We and our licensed partners do the paperwork — you should still know what's happening.

Per consignment

What every shipment needs.

Importer
GB EORI, importer of record agreed
Origin
Phytosanitary certificate (unless exempt)
Before arrival
IPAFFS pre-notification
Border
Customs declaration on CDS
Duty
UK Global Tariff, seasonal duty or preference
Checks
Documentary, identity, physical — by risk
Quality
Marketing standard conformity
Safety
Residues within GB MRLs
Labels
Product, class, origin, packer, treatments
Who is the importer of record?
Every consignment needs a GB-established importer with an EORI number starting GB. Under our brokerage model the importer of record is agreed per programme: either your business, or our licensed import partner, who then sells to you duty-paid and cleared. We always state which one in the offer, because it decides who is responsible for the declarations and duty.
Border Target Operating Model (BTOM)
Since 2024 Great Britain classifies plants and plant products as high, medium or low risk. Most fresh fruit and vegetables are medium risk: they need a phytosanitary certificate from the exporting country, pre-notification on IPAFFS, and documentary, identity and physical checks at a Border Control Post, at a frequency set by risk. A short list of fruits — including bananas, pineapples, coconuts, dates and durians — is exempt from the phytosanitary certificate requirement. EU goods moved onto the same regime in stages during 2024 and 2025.
Phytosanitary certificate (PC)
Issued by the exporting country's plant health authority, the PC confirms the produce meets GB plant health import requirements (for example freedom from specified pests such as false codling moth on citrus or certain fruit flies). The original or electronic certificate must match the consignment exactly — product, quantity, origin and treatments. Mismatches are the most common reason for holds.
IPAFFS pre-notification
Imports of medium-risk plant products must be pre-notified on the Import of Products, Animals, Food and Feed System (IPAFFS) before arrival, generally at least one working day ahead for sea and road freight and at least four hours ahead for air freight. Our customs partner lodges this and uploads the PC.
Border Control Posts and charges
Checks take place at designated BCPs such as those serving Dover and the Channel Tunnel (Sevington), Felixstowe, London Gateway, Southampton, Portsmouth and Heathrow. Inspection fees and, at government-run BCPs on the short straits, the Common User Charge apply per consignment. Pooling means these fixed costs are shared across more pallets.
Customs declaration and duty
A full import declaration is made on HMRC's Customs Declaration Service (CDS) using the correct 10-digit commodity code. Duty depends on the UK Global Tariff, the season (several fruits and vegetables carry seasonal or entry-price duties) and whether the origin qualifies for preference under a UK trade agreement — for which a valid proof of origin is required. Imports are also subject to VAT rules; most fresh fruit and vegetables are zero-rated.
Marketing standards
All fresh produce sold in GB must meet marketing standards. Ten products — apples, citrus fruit, kiwifruit, lettuces and endives, peaches and nectarines, pears, strawberries, sweet peppers, table grapes and tomatoes — have specific standards on class, size, labelling and defects; everything else follows the general standard. The Horticultural Marketing Inspectorate (HMI) in England and its equivalents carry out conformity checks.
Food safety and pesticide residues
Produce must comply with GB maximum residue levels (MRLs), which have diverged from EU levels since 2021. We ask growers for recent residue test results against GB MRLs and hold GLOBALG.A.P. (or equivalent) certificates on file. Some products and origins are subject to increased official controls for residues or contaminants — we check the current list before every new programme.
Labelling
Each package must show the product, variety where required, class, origin country, packer or dispatcher, and for citrus any post-harvest treatments (e.g. waxes, fungicides). Retail packs need full consumer labelling. We check artwork against GB requirements before packing begins.
Official sources

General information, not legal or customs advice. Rules change — we check the current position for every new programme.

Paperwork? That's our job.

Phyto certificates, IPAFFS, customs and port health — handled by us and our licensed partners.

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